Story This Single has a very special place in my heart. It’s one of the first projects I completed upon starting at ZOX. I had been having a little bit of creative exhaustion during my first few weeks here and feared that I wouldn’t be able to produce good results. I saw this design, stared at it for about 10 minutes, and wrote the card text down. “When the heart leads, we discover where we’re meant to be.” I sent it for approval and was shocked when I was met with a very positive response. I’d been so worried that my creative burnout had prevented me from doing well with this strap, but I was pleasantly surprised and proved wrong. This text has been etched into the far reaches of my mind since then.