Instantly infuse PURPLE color into your hair every time you condition. it's Hair color & conditioner in one! These kid-friendly conditioning hair colors last 5-15 shampoos and can be used as often as desired - so get creative again & again! Add color to a small section or your entire hair (works best on light hair!). Clean, colorful FUN with no Phthalates, sulfates, or parabens! - PURPLE hair color - It's Hair color AND conditioner in one - fun color lasts 5-15 shampoos - works best on light hair - infused with Argan oil to promote strength, shine, & softness - No phthalates, sulfates, parabens - Kid-friendly + cruelty-free + Vegan - Fresh Apple scent